Biography
Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.
TV credits
Rated 0.0 out of 10
The Apprentice: Unfinished Business
2026
Rated 0.0 out of 10
The Celebrity Apprentice
2025
Rated 0.0 out of 10
Transfer 360
2024
Rated 0.0 out of 10
Amol Rajan Interviews
2021
Rated 0.0 out of 10
The Home That 2 Built
2014
Rated 4.0 out of 10
The Michael McIntyre Chat Show
2014
Rated 7.0 out of 10
Gadget Man
2012
Rated 7.0 out of 10
The Celebrity Apprentice Australia
2011
Rated 7.0 out of 10
Young Apprentice
2010
Rated 0.0 out of 10
Sport Relief Does The Apprentice
2008
Rated 4.5 out of 10
The Alan Titchmarsh Show
2007
Rated 0.0 out of 10
Comic Relief Does The Apprentice
2007
Rated 7.2 out of 10
The Graham Norton Show
2007
Rated 6.2 out of 10
The Apprentice: You're Fired!
2006
Rated 5.9 out of 10
The Apprentice
2005
Rated 6.1 out of 10
Friday Night with Jonathan Ross
2001
Rated 6.6 out of 10
Room 101
1994
Rated 5.8 out of 10
GMTV
1993
Rated 5.3 out of 10
An Audience with...
1978
Rated 7.0 out of 10
World in Action
1963